The politics of cultural stereotyping in Los Vendidos Research Paper

The politics of cultural stereotyping in Los Vendidos - Research Paper Example Los Vendidos talks of a time in California when policies regarding race regularly emphasized the differences between black and white, rather than talking of them as one unified whole. The governorship of Ronald Reagan was a prominent cause for this, as his policies regarding race relations have been widely condemned as racist and one where class plays an important role; with poor African Americans facing the brunt of his policies (Reagan). The reference to Reagan in Los Vendidos, is thus not a passing remark on the part of Valdez. It is an overt critique of Reagan, who was then the Californian governor. Miss Jimenez is a character who has moved beyond the lower class beginnings of the Mexican immigrants that Honest Sancho initially shows her, when she asks for a representative of the Mexican American community for the campaign that Reagan intends to carry out. The story thus points to the degeneration of democratic politics into a system where it becomes merely a system where people of different communities are trapped in the form of vote banks. Valdez pokes fun at this tendency by pointing out the utter lack of agency that such representatives possess within the democratic setup that is thus envisaged. He also highlights the bitter truth of the Mexican American himself/herself choosing to stereotype people of his/her own community. This is exactly what Miss Jimenez seems to be doing (Chabram-Dernersesian, 130-45). She moreover, desires to move out of the stereotype that is forced upon her by the mainstream American society, thereby showing that stereotypes are created both by the mainstream and the marginalized sections of the society. By the end of the play, the three Mexican American men, hitherto thought to be robots, by declaring themselves human, come out of the stereotypes that are created for them by the society. They choose also to remain outside the realm of the stereotypes that Mexican Americans choose to create for themselves by uniting for the caus e of the Mexican community and thereby breaking the boundaries that are created within the Mexican American community by people like Miss Jimenez. Miss Jimenez represents the bourgeoisie who chooses to dissociate herself from her own marginalized community so as to try and be a part of the mainstream society. Her need for disguising herself as a â€Å"white washed Mexican† is something that Valdez chooses to poke fun at (Valdez). The recognition of the need for a collective action on the part of marginalized ethnic groups across the world and the need for a nation to be wary of the bourgeoisie which seeks to stifle any such attempt at revolution is what stays with the reader at the end of the story. The play also seeks to undercut the idea of the United States of America as the melting pot of all cultures, and a place where every culture is accepted, an image that is summed up in the phrase, ‘the American Dream’, which seems to promise immigrants a free society t hat does not discriminate between its citizens on superficial grounds such as race. The idea of an egalitarian America has been undercut by many writers of non-white origin during the twentieth century. This idea, which dates back to the puritanical idea of America as a utopian land was one that was created by its white settlers. The need for creating such a society through revolution and unrest is articulated in this play by the three characters who turn out to be humans and not robots, at the end of the pla

Adidas competing with Nike in china Essay Example | Topics and Well Written Essays - 500 words

Adidas competing with Nike in china - Essay Example bout combining the consumers to the product design and create solid plans and methods in building long-lasting relationship between the business and the customers. Marketing is seen not only in business but also in other aspects of life like arts, fashion, retailers, publishers, people, internet providers, tourism, education, government, non-profit organizations and even sports (Groucutt, Leadley and Forsyth, 2004). In the 20th century it is note-worthy to take note of the globalization of business which is affected by internal factors such as mission, systems, management and resource structures; external factors like customers, suppliers, labor force, shareholders, society, technology, governments, economy and competition (Lussier and Kimball, 2009). According to Heizer and Render, most companies that enter the global markets like Europe, South America and China expand their businesses especially supply chains with challenges. Proper and innovative strategic planning and careful research must be conducted to reduce the high political and currency risks in all countries around the world. Some key points for global supply chains are: to be able to adjust to quick changes like currency exchange fluctuations, distribution channels and parts availability; to be able to use the computer and internet technology to manage the system, schedule and distribution; to be able to seek help from teams made u p of specialists to handle all sorts of issues. A good example is Mc Donald’s, the fast food chain had planned six years ahead before expanding in Russia and had a supply chain there to lower the cost of distribution and to keep the quality of the food (Gaspar et. al, 2006). Nike and Adidas have been competing in the arena of shoe industry. Currently Nike get the most market share especially in East Asia which many sports fans are located. The technique done by Nike is subcontracting. The company harnessed the vast man power of China by subcontracting some Chinese shoe